I sort of agree but disagree with this as the brand was more established during the 90's when fergie was in charge and kids only like winners....UxbridgeR wrote:Scorpio Ranger wrote:I think we are getting the jargon reversed.
When I was a kid Man Utd were among the most famous football teams in the world because they were actually rather good. A forward line of Best, Charlton, Law, Kidd & Aston would destroy the majority of Champions league pretenders today.
Out of that base grew the brand. Everyone knew what Man U represented and everyone wanted the shirt.
These days smaller clubs,and I include us amongst them, seek to "establish a brand" without the basis of football success, which means actually being quite good.
Perhaps that's where the problem lies?
(ducks back in the bunker)
Although I am of an age where I remember those three play for ManUre, the club was on the slide and slipped into the old 2nd division shortly afterwards, Utd had a glamour about them but not the following they have now..
There were far more Liverpool fans during the 70's due to their success at the time, how often do we hear Chelski fans on radio or forums say I've been a fan since 2003?
Uncle Tony and I assume his fellow shareholders want a "global brand" hence the football clinic last week in Malaysia.....
I have no problem with the concept but I want the execution to be more steady than the complete @rse up we witnessed during the two premiership years....,