There are small/smaller clubs doing well but it's cyclical innit? If any small club was successful for a prolonged period they'd probably end up being a big club. For the rest of us, a few glorious seasons in the sun are what we have to aim for, and having had that (albeit not necessarily all that glorious) fairly recently, it's hard to argue that we should be anywhere other than where we are - a lower to middling Championship side.
Yes we should be ambitious but when you don't have a gigantic pile of money to lavish on the team (Wolves) or a sensible long-term structure that bears fruit (Preston? Brentford?) it's hard to see a way forward. Even money is no guarantee... Birmingham have spent £12m this season, Sheffield Wednesday £15m, Reading £13.5m.
No-one wants to watch us lose every week, and in truth we're a long way from that. We've pulled off some fantastic wins at home against teams expected to beat us. In the past, we might have seen those as great one-off results against bigger clubs, now a good win seems to raise expectation amongst the home support to ridiculous levels. We're not that good on a consistent basis and we shouldn't really expect to be given the money we've spent and the lack of proper process at the core of the club for a number of years.
I've no doubt we'll be seeing plenty more kids coming through the ranks and they'll need our support rather than the usual bleating when we don't win.